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The Swatch story is the stuff of legend, as is its reliability. A new battery, every three or four years, and the watch with the impossible price goes on maintaining the myth. Swatch is shock-resistant, precise, ultrarobust, extremely reliable and water-resistant. In just a few short years, this impossible wristwatch has become a classic in its own right, an international symbol for a new direction in timekeeping. Always different, yet always the same. Always new, yet always reliable. Always hot, yet always ultracooooool.
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